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Sofie Kerremans

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<p><strong>The global B2B industry continues to grow, and it offers all kinds of opportunities for many companies that feel limited within their own country. Expanding internationally can come with some difficulties:&nbsp;currency changes can cause cash flow problems, cultural differences can make marketing complex, and the shipping of goods can get expensive.&nbsp;&nbsp;</strong></p>
<p><strong>However, these aspects shouldn’t hold your company back from the opportunity of going global. There are some ways to boost your international e-commerce strategies for&nbsp;more success. Let’s examine them in this article!&nbsp;</strong></p>
<h3>The first steps&nbsp;to international e-commerce&nbsp;</h3>
<p>While some businesses are launching web shops in countries where they already have a physical presence to support existing customers, others plan to launch web&nbsp;shops&nbsp;in entirely new regions to reach new, potential customers.&nbsp;&nbsp;</p>
<p>Even though an international expansion can be attractive, many B2B sellers find it overwhelming&nbsp;because&nbsp;determining&nbsp;customers' demands and interests in other countries can be&nbsp;a&nbsp;time-consuming&nbsp;process.&nbsp;</p>
<ul>
  <li>If you notice international visitors on your website, you may want to examine their regions of origin and consider those markets as starting points.&nbsp;&nbsp;</li>
  <li>Choosing a country nearby your first&nbsp;international&nbsp;market&nbsp;will help you get started on the right foot.&nbsp;&nbsp;</li>
  <li>Cooperate with channel partners and wholesale distributors. They will help you enter foreign markets and reach new customers&nbsp;based&nbsp;on&nbsp;their well-established networks.&nbsp;</li>
</ul>
<p>After identifying your new markets,&nbsp;expanding your&nbsp;website&nbsp;in those markets’&nbsp;correct languages&nbsp;is next. Doing so improves customer trust and drives significant increases in retention and engagement&nbsp;(see infra).</p>
<p>Ensure you access expert insights as you&nbsp;plan&nbsp;ahead&nbsp;and&nbsp;consider&nbsp;the recommendations and tips of those who have already accomplished their global expansion goals.&nbsp;</p>
<h3>Make your website multilingual&nbsp;</h3>
<p>Interacting&nbsp;with your international customers in their chosen language is one of the best ways to build trust and improve your professional relationship.&nbsp;Your customers are more likely to engage&nbsp;and place an order when your website is in their first language.&nbsp;&nbsp;</p>
<p>Website localization often begins with translation, but it stretches far beyond translating. Localization involves adjusting every aspect of your website to meet your target audience's preferences. You want them to feel like your web shop was designed with their culture, requirements, and language in mind.&nbsp;</p>
<h3>Implement ERP-systems&nbsp;</h3>
<p>When your e-commerce platform operates together with your ERP system, e-commerce becomes very manageable.&nbsp;All your customer data, order data, product information, prices, discounts, and stock levels can be saved in one central database—no more complex data synchronization.&nbsp;&nbsp;&nbsp;&nbsp;</p>
<p>Data synchronization creates unnecessary effort and costs because you enter the same information in&nbsp;multiple&nbsp;places. Furthermore, it is expensive to maintain. Especially when your business has taken the step to go&nbsp;global, ERP integration is necessary&nbsp;as it allows you to adapt data both locally and globally.&nbsp;&nbsp;</p>
<p>In addition, an ERP system can help you translate currencies across national borders, while data can be presented to users in their local currency. What applies to currencies applies equally to languages in your web shop. An office in&nbsp;America&nbsp;can select the display language as&nbsp;English, while a production facility in&nbsp;Spain&nbsp;can display it in&nbsp;Spanish.&nbsp;</p>
<p>With an ERP system, you can make local adjustments so that everyone can operate in the way they prefer.&nbsp;&nbsp;&nbsp;</p>
<h3>Adjust the payment options&nbsp;</h3>
<p>Different countries prefer to use different payment methods. In the United States, consumers&nbsp;prefer&nbsp;credit cards,&nbsp;while&nbsp;other countries prefer digital wallets like PayPal, Google Pay, and Apple Pay. For instance, Chinese customers prefer to use&nbsp;AliPay, whereas some European&nbsp;and&nbsp;North American&nbsp;customers may prefer to use Stripe or Klarna.&nbsp;&nbsp;</p>
<p>Several e-commerce platforms like Shopify already integrate international payment options. The more payment options you accept, the easier it is for your customers to convert.&nbsp;</p>
<h3>Offer 24/7 customer support&nbsp;</h3>
<p>It can be difficult for international consumers to reach a&nbsp;company&nbsp;during business hours with&nbsp;different time zones.&nbsp;</p>
<p>There are a few ways e-commerce businesses offer 24/7 customer service. Some decide to set up a chatbot. Others hire customer service representatives in shifts that expand outside of the traditional business hours. Others outsource their customer service completely to firms that specialize in 24/7 customer support.&nbsp;&nbsp;</p>
<p type="application/kenticocloud" data-type="item" data-rel="component" data-codename="a848c914_af6e_0142_c62a_a807e64343b2" data-sdk-resolved="1" class="kc-linked-item-wrapper"><blockquote><p>Today's world is more connected than ever, which means that companies can access international opportunities more&nbsp;than ever before.&nbsp;</p>
<p>Expanding your B2B e-commerce&nbsp;globally&nbsp;doesn’t have to be complicated, but there are a couple of things to keep in mind. You’ll need to have a perfectly translated website adapted to the local customers you’re targeting, and don't forget to adjust payment options and customer care either.&nbsp;</p></blockquote></p>
<p><em>Are you considering going global with your web shop? Or do you have any questions?&nbsp;</em><a href="https://b2bcommerce.academy/en/contact"><em>Do not hesitate to contact us</em></a><em>. We will be happy to advise you.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</em></p>

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Tips on how to expand your B2B e-commerce globally 

<p><strong>Strategies to engage and retain your customers are extremely important for the success of your B2B e-commerce.&nbsp;When you optimize your conversion rate, you can not only increase revenue per&nbsp;visitor, but you can also grow your business.&nbsp;</strong></p>
<p><strong>The conversion rate is the percentage of visitors who complete a specific action after landing on your ecommerce website. A conversion can be defined as anything from purchasing a product to adding item to a wish list or singing up to the newsletter.&nbsp;&nbsp;</strong></p>
<p><strong>In this article, we share&nbsp;some&nbsp;tips and tricks on how you can improve your conversion rate.&nbsp;Ultimately, these best practices will help you to maintain existing customers and attract new ones.&nbsp;&nbsp;&nbsp;</strong></p>
<h2>Improve&nbsp;your&nbsp;user experience&nbsp;</h2>
<p>It is important that you provide your&nbsp;web shop&nbsp;visitors&nbsp;with an amazing experience.&nbsp;If your website is not designed or structured properly and customers cannot easily navigate to their desired products&nbsp;or services,&nbsp;will this have an impact on your conversion rate.&nbsp;A website that provides a&nbsp;well-functioning&nbsp;user experience is&nbsp;the&nbsp;first&nbsp;good&nbsp;step&nbsp;to generate more conversions.&nbsp;&nbsp;</p>
<p>Ultimately, there should be no page on your website where a visitor would think, “I want to learn more about this&nbsp;product or service, but I don’t know how.”&nbsp;Visitors&nbsp;won’t spend more than a few seconds looking for&nbsp;the&nbsp;next step, so it's important to anticipate how&nbsp;you can encourage them to convert.&nbsp;&nbsp;</p>
<p>An improved user experience and simple web design will keep your visitors&nbsp;focused&nbsp;on the content that matters.&nbsp;</p>
<h2>Ensure a fast-loading time&nbsp;</h2>
<p>The faster your website's load time is, the happier your&nbsp;customers&nbsp;will be.&nbsp;If the page takes too long to load, users will&nbsp;bounce, causing your site to lose out on&nbsp;potential customers.&nbsp;In other words, when you optimize your website’s loading&nbsp;time, you can expect to see improvements in user experience (UX), conversion rates&nbsp;(which&nbsp;will, in turn, also optimize your SEO), and ultimately, sales revenue.&nbsp;&nbsp;</p>
<p>If you use an e-commerce platform, find out what configurations are available to improve page loading&nbsp;times. Most platforms offer small adjustments that can lead to significant improvements. Check the speed of your ecommerce site periodically to proactively solve&nbsp;issues.&nbsp;Google’s&nbsp;Page Speed&nbsp;Insights&nbsp;is a good starting point.</p>
<p>According to&nbsp;HubSpot, the highest ecommerce conversion rates occur on pages with load times between 0-2 seconds.&nbsp;&nbsp;</p>
<h2>Be honest&nbsp;about&nbsp;stock and delivery information&nbsp;</h2>
<p>Nobody is pleased when the item they want to buy is out of stock, but it is even more frustrating when the out-of-stock status is not indicated.&nbsp;&nbsp;</p>
<p>In addition to clearly displaying the stock status for each product and product configuration, you can also&nbsp;alert customers when stock is being refilled or&nbsp;give them the option to pre-order,&nbsp;as this will lead to a conversion.&nbsp;&nbsp;</p>
<h2>Provide clear shipping information&nbsp;&nbsp;</h2>
<p>One of the most common reasons for shopping cart abandonment is the lack of shipping information. Studies have shown that B2B buyers, just like B2C customers, are more likely to accept free shipping than any other regular incentive.&nbsp;&nbsp;&nbsp;</p>
<p>The same goes for pricing.&nbsp;By stating shipping costs and return policies upfront, customers know what the costs will be before&nbsp;they&nbsp;place&nbsp;an&nbsp;order.&nbsp;Using a&nbsp;clear price system&nbsp;can boost conversion in your B2B eCommerce by providing customers with the best price.&nbsp;</p>
<h2>Monitor your SEO&nbsp;</h2>
<p>One of the most important challenges is to make your site accessible to as many customers as possible. No matter what industry you’re in, if you want to increase the conversion rate of your e-commerce website, you need to accurately communicate your products or solutions to the target audience.&nbsp;</p>
<p>B2B e-commerce businesses can use keyword strategy and specific KPIs to create and fine-tune their SEO tactics. Metadata optimization and great content combine to capture leads, while little-known factors, like on-page markup, help to drive conversions.&nbsp;</p>
<p>Implementing an intelligent SEO strategy will help you improve your site’s web presence, boost search engine ranking, and organic search&nbsp;results.&nbsp;How to create an intelligent SEO strategy?&nbsp;Below you can&nbsp;find an example of a step-by-step plan:&nbsp;</p>
<ol>
  <li>Assess your SEO performance&nbsp;</li>
  <li>Determine your online marketing goals&nbsp;</li>
  <li>Define keywords and topics&nbsp;</li>
  <li>Audit the content of your website&nbsp;</li>
  <li>Create content that your target audience will find valuable&nbsp;</li>
  <li>Fix on-page SEO and technical errors&nbsp;</li>
  <li>Work on off-page SEO&nbsp;</li>
  <li>Track and adjust your strategy&nbsp;</li>
</ol>
<h2>A/B testing&nbsp;</h2>
<p>The most important thing about setting up an A/B test is determining the metrics.&nbsp;It is extremely important to measure what you want to know. Otherwise, you will end up jumping to the wrong conclusions.&nbsp;It is best to conduct tests based on data that you have already gathered.&nbsp;For&nbsp;example, when&nbsp;a certain product page converts&nbsp;better than another, try to identify&nbsp;what the differences are.&nbsp;Is it because of the lay out, check-out page or&nbsp;call to action?&nbsp;&nbsp;</p>
<p>See if conversion rates are affected when you replace “Add to Cart” with “Buy Now” as the&nbsp;call to action.&nbsp;Or when you eliminate&nbsp;one or two unnecessary steps. Try single-page checkout workflows versus multi-page checkout workflows.&nbsp;&nbsp;</p>
<p>Use the same referral sources for the most effective tests. For some tests, you can split traffic to different pages. For others, you can direct different types of traffic (organic&nbsp;traffic, paid traffic and&nbsp;social media&nbsp;traffic etc.) to the pages they may prefer.&nbsp;</p>
<p>A/B testing does not only have to be used when&nbsp;optimizing&nbsp;websites. You can also use A/B testing in your e-mail marketing campaigns and ads on Facebook and Instagram. The goal in these contexts, too, is to find out what works best for your visitors/customers/target group.&nbsp;</p>
<h4>Conclusion&nbsp;</h4>
<p type="application/kenticocloud" data-type="item" data-rel="component" data-codename="n48d8710a_1627_01d2_dca6_6427e84c27f0" data-sdk-resolved="1" class="kc-linked-item-wrapper"><blockquote><p>Experiment with how users interact with the different features of your web shop. Rethink your check-out steps&nbsp;and&nbsp;optimize for speed and SEO.&nbsp;Learning how to improve the conversion rate of your ecommerce is not that difficult, but knowing how to implement&nbsp;the&nbsp;several strategies correctly, is not that easy.&nbsp;&nbsp;</p></blockquote></p>
<p>Try the above tips &amp; tricks and see what changes they are bringing to the conversion rate of your B2B e-commerce site.&nbsp;And if you feel like you could use some help,&nbsp;<a href="https://b2bcommerce.academy/en/contact">do not hesitate to contact us</a>! Our team of experts is happy to help and advice you.&nbsp;&nbsp;</p>

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How to boost your B2B ecommerce conversation rate 

<p><strong>The adoption rate of email marketing in B2B businesses is around 88%, according to a study conducted by Circle Research. And around 42% of respondents said it was a very effective channel for generating new leads for their business.&nbsp;&nbsp;</strong></p>
<p><strong>Email marketing&nbsp;continues to remain relevant and perhaps even more effective than other forms of marketing. Many businesses are using email marketing to connect with potential clients, create new leads, and strengthen customer relationships.&nbsp;</strong></p>
<p><strong>Email marketing strategies can come in handy when used to their maximum potential.&nbsp;In this article, we give you tips on how to boost&nbsp;the&nbsp;email marketing&nbsp;for your B2B ecommerce.&nbsp;&nbsp;</strong></p>
<h3>1. Add value&nbsp;</h3>
<p>For B2C businesses, email marketing seems simple: promote new products, offer coupons, and let subscribers know about promotions and deals. But B2B businesses can’t always do this, especially if they&nbsp;offer services that don’t often change.&nbsp;</p>
<p>As a solution, you can&nbsp;try to take a different approach: add value. Send emails that offer your subscribers tips, ideas, or education on a topic related to your industry, product, or service.&nbsp;</p>
<p>For example, if you run a software company designed to make online storage easier, you could send out organization tips, links to productivity articles, or how-to information on compressing files.&nbsp;This value will increase&nbsp;your customers&nbsp;appreciation of you, making them more likely to choose your business&nbsp;when they’re in need of your services.&nbsp;</p>
<h3>2.&nbsp;Introduce&nbsp;loyalty&nbsp;schemes&nbsp;</h3>
<p>Building a relationship with your B2B customer&nbsp;is extremely important to the long-term value, and email marketing is a great way to&nbsp;do this.&nbsp;To make sure your customer stays loyal and informed about your business, here are some examples of consistent emails you can send out:&nbsp;&nbsp;</p>
<ul>
  <li><strong>“We’ve Missed You”:</strong>&nbsp;If a customer hasn’t returned to your&nbsp;web shop&nbsp;in a while, send them an email that includes a&nbsp;special or personal offer&nbsp;and an easy way to opt out of future communications, if they are no longer interested.&nbsp;&nbsp;</li>
  <li><strong>“You’re on the list!”:</strong>&nbsp;The welcome e-mail that you send to new subscribers lays the groundwork for the further relationship with your new customer.&nbsp;</li>
  <li><strong>Restocking</strong>:&nbsp;Launching automated emails at certain intervals can help keep your brand top of mind when supplies need to be replenished.&nbsp;For example, popular products that sell out quickly</li>
</ul>
<h3>3.&nbsp;Build Lists&nbsp;</h3>
<p>The power of a B2B email marketing strategy is inherent within the&nbsp;mailing&nbsp;lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your&nbsp;target&nbsp;audience, you’ve sent the appropriate email to fit your objective.&nbsp;</p>
<p>A lot of&nbsp;businesses build lists based off new and old clients. Others build lists based off other things. Ultimately, the lists you will build will be specific to your business or&nbsp;industry, and&nbsp;will be designed toward a specific objective.&nbsp;</p>
<h3>4.&nbsp;Optimize for mobile&nbsp;</h3>
<p>All your email messages should be optimized for smartphones and tablets, keeping your subscribers from needing to scroll or pinch-zoom to read your content.&nbsp;</p>
<p>Invest in a template that uses responsive design to automatically resize each of your emails to fit screens of any size. This will ensure that those who read your email will be able to do so on any screen without trouble.&nbsp;</p>
<p>Similarly, your website (or any&nbsp;landing&nbsp;pages linked in the email) should be mobile-friendly, ensuring that those wanting to learn more about you or the content in your emails can do so without difficulty. If your website is not already responsive, you should consider investing in this change as quickly as possible.&nbsp;</p>
<h3>5.&nbsp;Consider Automation&nbsp;</h3>
<p>You should not just send emails at any time of day, because they are more likely to be read at specific times.&nbsp;The best time to send emails is between 11 am and 2 pm,&nbsp;just before or after lunch.&nbsp;If your focus is on achieving the best CTR, send emails on a Tuesday. Or if the open rate is more important to you, send on a Friday. Whatever you do, don’t send emails during the weekend.&nbsp;</p>
<p>Also, remember that there’s no set formula for success. Find your own peak times by experimenting through sending emails at different times of the day, on different days, and see which ones give you the most success.&nbsp;</p>
<p>Automation is an option that helps you send timely and relevant communication. For example, automated messages can be sent to people who download content from a particular area of your site or complete a form there.&nbsp;</p>
<h4>Conclusion&nbsp;</h4>
<p type="application/kenticocloud" data-type="item" data-rel="component" data-codename="n73c05212_09f4_01fe_b533_f1f280e36e15" data-sdk-resolved="1" class="kc-linked-item-wrapper"><blockquote><p>When your e-mail marketing is integrated in your e-commerce platform, it will increase exponentially. You have many more possibilities, can anticipate immediately, save money and boost your revenue. What's not to like?&nbsp;</p></blockquote></p>
<p>Do you still have questions about&nbsp;email marketing, or can you use some help? Do not hesitate&nbsp;<a href="https://b2bcommerce.academy/en/contact">to contact us</a>. We will be happy to advise you.&nbsp;&nbsp;&nbsp;&nbsp;</p>

5 email marketing tips for B2B ecommerce - B2B Commerce Academy

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5 email marketing tips for B2B ecommerce 

<p><strong>Over 70% of B2B buyers say they would switch suppliers if the overall experience was better with another&nbsp;business, and 79% of B2B marketers think a better online experience will transform their&nbsp;business.* What does this mean for your B2B e-commerce?&nbsp;&nbsp;</strong></p>
<p><strong>Most&nbsp;businesses&nbsp;feel&nbsp;they need&nbsp;to improve their customer experience&nbsp;to meet their customers’ expectations and remain competitive.&nbsp;An improved customer experience is linked to increased revenues and other benefits. But how do you improve&nbsp;a&nbsp;B2B customer experience?&nbsp;You can&nbsp;find&nbsp;the answer in this article.&nbsp;</strong></p>
<h3>Feedback&nbsp;</h3>
<p>To gather feedback, you can use automated tools. These tools will give you insights on which you can base your hypotheses. This allows you to make improvements to optimize the experience of your B2B customers. The more feedback you collect, the more you can adapt your e-commerce to the wishes and needs of your customers.&nbsp;Examples of automated tools&nbsp;are&nbsp;contact forms, e-mail campaigns or thank-you page surveys.&nbsp;&nbsp;</p>
<h3>Efficiency&nbsp;</h3>
<p>Nowadays, we are so used to receive everything we’ve ordered quickly.&nbsp;A direct response, real-time updates, a next-day order... A fast, efficient B2B customer journey is therefore of great importance.&nbsp;The longer the customer&nbsp;has to&nbsp;wait, the more negatively he will experience the purchasing process.&nbsp;</p>
<p>Obviously, you cannot accelerate everything, such as the production process, for example. In order to assist your B2B customer quickly and efficiently, you can do the following:&nbsp;&nbsp;&nbsp;</p>
<p>Have an online platform that works 24/7, set aside time to respond quickly and stay up to date with the latest technologies that help you deliver a fast B2B experience, such as voice commerce and PWAs. For example, a Progressive Web App is easier than a mobile app because users don't have to install anything.&nbsp;</p>
<h3>Omnichannel strategy&nbsp;</h3>
<p>Use an omnichannel strategy to adapt your&nbsp;behavior&nbsp;to that of your customer. You are going to answer questions such as "How does he think?" and "How does that manifest itself in his behavior?".&nbsp;The average B2B customer goes through a six-step process before&nbsp;deciding. That's why it's important to offer a consistent experience that connects well.&nbsp;&nbsp;&nbsp;</p>
<p>This means that the content, look and feel must be the same across all channels. Companies can even gain more trust if they can offer a balanced omni-channel purchasing experience. In the long run, this will create more customer loyalty.</p>
<h3>Be&nbsp;transparent&nbsp;</h3>
<p>Transparency is the key to success. Not only does it help to avoid high expectations or disappointment,&nbsp;but it&nbsp;also contributes to the trust your customers have in your business. Acknowledging mistakes, clear communication, shipping terms and access to information are some examples of being transparent.&nbsp;&nbsp;&nbsp;</p>
<p>But bear in mind that you should always keep your promises to the best of your ability.&nbsp;Otherwise,&nbsp;it will have the opposite effect. In other words, do not promise anything that cannot possibly be delivered.&nbsp;&nbsp;&nbsp;</p>
<h3>Personalization&nbsp;</h3>
<p>Personalization humanizes the contact between your company and its customers. Whether it concerns a customized e-mail, a tailored website or a personalized chat on your web shop: a personal approach is important in today's B2B landscape.&nbsp;If you create a personal message whereby you show as a company that you really want to add value, customers feel much more appreciated. This leads to more trust and loyalty.&nbsp;&nbsp;&nbsp;</p>
<p>To give you an idea of how you can personalize your B2B web shop, we will give you some examples:&nbsp;</p>
<ul>
  <li><strong>Personal assistance:</strong> give your customers guidance during their purchase. The ordering process in B2B can be complex, so if you can help a customer during the purchase, you can leave a positive impression.&nbsp;</li>
  <li><strong>Recommendations:</strong>&nbsp;the good thing about product recommendations in B2B e-commerce is that there is often much more product information available. If you put this information next to the information you have about the customer, you can give him the right advice.&nbsp;&nbsp;</li>
  <li><strong>A personalized catalogue:</strong> each customer is given his own offer with adjusted prices and products. But&nbsp;also,&nbsp;within a customer profile, different lists can be shown, depending on which deal has been made with the customer.&nbsp;&nbsp;&nbsp;</li>
</ul>
<p type="application/kenticocloud" data-type="item" data-rel="component" data-codename="n3fdf3103_3491_0113_1a15_c05eca880c84" data-sdk-resolved="1" class="kc-linked-item-wrapper"><blockquote><p>B2B customers are becoming more demanding. A good customer-oriented approach can improve customer loyalty and satisfaction. Which then results in more sales and a better revenue.&nbsp;&nbsp;&nbsp;</p></blockquote></p>
<p>Do you still have questions about&nbsp;a&nbsp;successful&nbsp;customer experience, or can you use some help? Do not hesitate to <a href="https://b2bcommerce.academy/en/contact">contact us</a>. We will be happy to advise you.&nbsp;&nbsp;&nbsp;</p>
<p><br></p>
<p>*Research:&nbsp;Ecommerce - Episerver&nbsp;</p>

How to improve the customer experience of your B2B e-commerce - B2B Commerce Academy

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How to improve the customer experience of your B2B e-commerce 

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On which platform should your B2B business focus to generate the highest revenue? Do you sell via a marketplace, or do you prefer to have a web shop? In this e-book, we’ll discuss on which platform your B2B business should focus to generate the highest revenue.

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